SEO – Search Engine Optimization
Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a web search engine’s unpaid results—often referred to as “natural”, “organic”. In general, the earlier (or higher ranked on the search results page), and more frequently a site appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.
As an Internet marketing strategy, SEO considers how search engines work, the algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.
Google is going to favor websites that are optimized for people using mobile and smartphone devices.
1. Improved Site Usability
Good usability scores lead to repeat visitors and increased conversions. As noted above, Google is in the business of satisfying user queries. A mobile responsive web design is fundamental to a positive user experience, and Google is going to reward sites that meet users with such an experience.
In fact, that increasing site usability through responsive design not only satisfies users but is typically rewarded by Google with better search engine rankings.
2. Faster Page Speed
Websites that are mobile responsive will ordinarily load faster (especially on mobile and smart devices), resulting in a more positive user experience as well as a likely boost in ranking.
3. Decreased Bounce Rate
Bounce rate is related to time on site. How quickly do your visitors backtrack or leave your website? Google pays attention to user behavior when it comes to entry and exit points for a website.
A mobile responsive design enables you to not only put up relevant content for use but also display it in a way that is mobile device friendly. It provides a clean, crisp and undistracted environment for users to browse your website.
4. Meta/Web page content is a KEY to website SEO
The content of any website is the key part of SEO, In terms of, Metadata of each webpage will play a major role in search engine ranking. Meta Content includes
- Title
- Meta Description
- Meta Keyword
- Web page content
In Technical term, If you are not first, then you are last because it’s considered as a 0 and 1 🙂